Kuttan is Arabic word means Linen. It is a textile made from the fibres of the flax plant. Linen is solid, absorbent, and dries faster than cotton. Because of these properties, linen is comfortable to wear in hot weather and is valued for use in garments. The brand was started by a young Saudi entrepreneur and then moved to a factory with production lines to meet the local market's needs and start exporting to neighbouring countries.